Today’s real estate market is highly competitive for those who are trying to sell their homes. While just about everyone can agree that it’s a buyer’s market, it is an indisputable fact that there are real estate agents who are still doing well, even in this economy. The question is how to choose the right agent – the one who is going to be able to get you the best sale price in a reasonable timeframe. Here are some things to look for in an agent this year.
Today’s real estate brokers need a solid web presence in order to effectively compete. Your agent’s firm should have a professional, easy to use web site complete with a MLS listing search. Many agents feature useful information about the local market, as well as tips for buying and selling homes. Social media is also a tool many savvy brokers employ, using it to build networks and notify potential buyers as well as other real estate agents about homes recently listed for sale. Covering these basics will ensure that your agent has worked to establish a good presence on the Web.
The MLS isn’t the be-all, end all of property listings. There are many real estate web sites that offer alternate listings of homes. While Craigslist.org remains a perennial favorite, having a good listing on several other real estate web sites is a major factor in making sure your listing is viewed by as many potential buyers as possible. Good agents are knowledgeable regarding the most appropriate and most popular sites in your area, and they should be ready to submit your listings to multiple sites.
Another way to identify a good realtor is to find one that specializes in selling properties similar to yours. This is especially advantageous if your home falls into some specialty category, such as small ranches, historical homes, or luxury homes.
Having a quality listing for your home is critical for generating plenty of interest from buyers searching for homes like yours. Your agent’s listings should be accurate and detailed, with full lists of amenities. They should offer several good pictures, and maybe even interactive video tours or 360 degree photos. In other words, your agent should have all the tools available to show your home to its best advantage in order to attract more buyers. Some agents go so far as to hire professional photographers for home listings.
Before the photos are taken, however, a good agent should advise you on preparing your home for showing to potential buyers. They will be able to point out problems that will catch a potential buyer’s eye and possibly contribute to a lower sale price, so you can fix them before a buyer ever sees them.
A really top notch agent will make sure that all prospective buyers taken to your house are pre-qualified before you are disturbed. Most of us don’t appreciate strangers wandering about in our homes uninvited. Pre-qualified potential buyers will eliminate some of those people.
Shopping around for an agent that understands that you have just lost a lot of your equity to the economy is important. In this economy, every dollar counts, so you might also inquire regarding commission rates. Some may be willing to work with you to help you keep more of your remaining equity. It certainly can’t hurt to ask!
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